The Lighthouse Schools

Client:

Date:

2024

Duration:

12 Months

Launching a New Boarding School Brand from Scratch

The Lighthouse Schools is a boys’ boarding school for grades 6–12 that blends traditional education with online learning. The school’s mission focuses on academic excellence, faith-based character development, entrepreneurship, and leadership. At the start of our collaboration, the school was entirely new and had no enrolled students.

The Challenge

With no existing student base or brand recognition, The Lighthouse Schools needed rapid awareness-building and trust creation in a highly competitive education landscape.

Our Solution

We laid all essential digital and creative foundations:

* Set up all social media and advertising accounts
* Designed promotional flyers, ad creatives, and visual assets
* Produced and edited promotional videos
* Identified and collaborated with a suitable Instagram influencer aligned with the school’s values
* Launched Google and YouTube advertising campaigns focused on awareness

Final Result

* Successfully built strong brand awareness during the school’s launch phase
* Generated meaningful interest despite starting with zero students
* Enabled the school to reach and maintain its target student capacity
* The Lighthouse Schools is now actively delivering education with a sustainable enrollment flow