The Lighthouse Schools-Launching a New Boarding School Brand from Scratch
The Lighthouse Schools is a boys’ boarding school for grades 6–12 that blends traditional education with online learning. The school’s mission focuses on academic excellence, faith-based character development, entrepreneurship, and leadership. At the start of our collaboration, the school was entirely new and had no enrolled students.
Challenge & Solution
The Challenge
With no existing student base or brand recognition, The Lighthouse Schools needed rapid awareness-building and trust creation in a highly competitive education landscape.
Our Solution
We laid all essential digital and creative foundations:
- Set up all social media and advertising accounts
- Designed promotional flyers, ad creatives, and visual assets
- Produced and edited promotional videos
- Identified and collaborated with a suitable Instagram influencer aligned with the school’s values
- Launched Google and YouTube advertising campaigns focused on awareness
Final Result
- Successfully built strong brand awareness during the school’s launch phase
- Generated meaningful interest despite starting with zero students
- Enabled the school to reach and maintain its target student capacity
- The Lighthouse Schools is now actively delivering education with a sustainable enrollment flow
Category:
EDUCATION
Service:
CONTENT MARKETING-SOCIAL MEDIA-INFLUENCER MARKETING-ADS
Client: