Design plays a crucial role in the performance of any BigCommerce store. A visually appealing, user-friendly, and conversion-focused design can dramatically increase engagement, reduce bounce rates, and boost overall sales. Whether you’re launching a new store or improving an existing one, the right design decisions can turn your BigCommerce site into a powerful revenue generator.
In this guide, we break down six impactful design tips that help brands stand out, optimize user experience, and achieve big results on BigCommerce.
“Design plays a crucial role in the performance of any BigCommerce store.”
1. Prioritize Clean, Modern Layouts
A clean layout makes it easier for shoppers to browse, discover, and purchase products. Avoid clutter by using white space, clear visual hierarchy, and simple navigation. Modern layouts not only look more professional but also help users process information quickly, leading to higher conversions.
2. Optimize Product Pages for Maximum Impact
Product pages are where customers make their final decisions. High-quality images, detailed descriptions, customer reviews, and clear call-to-action buttons can significantly improve conversion rates. Consider adding 360° product views or videos to enhance the shopping experience.
3. Improve Navigation and Search Functionality
Shoppers should be able to find what they’re looking for within seconds. Use intuitive menus, well-organized categories, and smart filters. BigCommerce’s built-in search features can be customized to display more relevant results, which helps users complete purchases faster.
4. Ensure Mobile-First Design
With a growing percentage of purchases happening on mobile devices, a mobile-first design is no longer optional. Make sure your store loads quickly, adapts perfectly to smaller screens, and supports touch-friendly functionality. Mobile optimization directly impacts SEO and sales performance.
5. Use Consistent Branding Across Your Store
Consistent colors, fonts, iconography, and imagery help build trust and brand recognition. Your design should reflect your brand personality and create a cohesive experience across every page. Strong branding enhances professionalism and encourages customers to return.
6. Leverage BigCommerce Apps and Integrations
BigCommerce offers a wide range of apps and integrations that can improve your store’s design and functionality. Tools for reviews, personalization, product recommendations, and visual merchandising can elevate user experience and increase conversions.
Choose integrations that enhance performance without slowing down your site.
Final Thoughts
BigCommerce design isn’t just about aesthetics — it’s about building an experience that guides users toward a confident purchase. By applying these six design strategies, you can improve user engagement, strengthen your brand, and generate bigger results with every visitor.