Global Town School-Building Brand Awareness in a Highly Competitive U.S. Online Education Market
Global Town School (GTS) is an online middle school and high school based in the United States, offering flexible education models tailored for exceptional student profiles. The school focuses on serving performing athletes, dancers, musicians, entrepreneurs, and high-performing students who require academic flexibility without compromising educational quality.
When our collaboration began, Global Town School had been operational for only six months and was entering one of the most competitive online education markets in the world.
Challenge & Solution
The Challenge
The U.S. online schooling market is extremely competitive, with high customer acquisition costs and well-established competitors. GTS needed to clearly differentiate itself, reach a very specific and non-traditional student audience, and build credibility and awareness in a short time.
Our Solution
We developed a comprehensive, multi-channel digital marketing strategy focused on positioning, visibility, and trust-building:
- Executed an intensive content marketing strategy for the GTS website, emphasizing flexibility, performance-driven education, and student success.
- Managed Facebook, Instagram, and Google Ads campaigns with precise audience targeting.
- Produced and edited a high volume of video content to strengthen brand storytelling and engagement.
- Collaborated with a well-known YouTube influencer specializing in online schooling to reach highly relevant audiences.
- Implemented email marketing campaigns to nurture leads and educate prospective families.
- Consistently optimized messaging to highlight GTS’s unique value proposition for elite and high-achieving students.
Final Result
- Successfully increased brand awareness in a highly competitive U.S. education market.
- Positioned Global Town School as a premium and flexible online education provider for exceptional student profiles.
- Achieved strong engagement across digital channels through video, influencer collaborations, and paid media.
- Built a solid digital foundation that supports sustainable growth and long-term student acquisition.
Category:
EDUCATION
Service:
CONTENT MARKETING-SEO-SOCIAL MEDIA-
Client: